Alleviating poverty through FURA campaign

The effects of COVID-19 did not only leave many families without their loved ones, but its economic impact left families unable to fend for themselves.

Coming to the rescue is the Green Development Foundation (GDF), a non-profit entity plying its trade in the agricultural and engineering sectors. The Kempton Park-based company under the TELFA Group founded and chaired by Mr Mulalo Ntendani Thabela, launched an innovative concept called FURA which seeks to bridge the poverty and unemployment gap to creating a sustainable solution for food security at a household level.

 “After COVID-19, we realized there was a bigger gap in terms of the provision of food amongst the masses of the country,” said Thabela. “We also realized it was important to come up with a solution that will be more sustainable in terms of addressing food security in the country.”

“We launched FURA with the aim of maximizing food at a household level.”

Thabela also shared how one can contribute towards the FURA SMS campaign.

“You SMS FURA to 48991 which is an SMS that charges only R10 each,” he said.

FURA is a Venda word which means to be satisfied in English. The launch of this impactful campaign took place on Saturday, 26 September during momentous occasion packed with hive of exhilarating activities.

Out of this programme, the organization listed the following beneficiaries; Clayoven, Msawawa, Kysands, Lion Park, Eskom (Itsoseng), Plot89, Video, Tshesampama, Diepsloot, Honeydew, Laezonia, Bridge, Cultera, which all were identified due to their obvious poverty conditions.

Another way to contribute, he said, is by donating your old shoes of which they will plant flowers in and sell them to plough back into the FURA project.

Thabela also mentioned that individuals and organization who wish to go over and above the minimum contribution are also welcomed to by inquiring their banking details.

“Green Development Foundation is a non-profit entity and all that is donated goes into addressing our programmes,” he clarified.

Thabela also cited that instead of distributing food packs to these communities, they came up with an even better concept for the purpose of sustainability.

“Compared to going around and giving away food parcels, we realized we needed to give them something sustainable, so we decided to come up with a concept called Nutrition in a Bucket where we putting in multiple types of veggies in a bucket. The reason for this is because most townships don’t have space to plant crops but if they have a bucket or two to do so they can plant their own crops to feed their families,” he explained. _y"�X5�EJ�

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