A 22 year old Zandspruit rapper Ishmael Sphamandla Masuku, popularly known as Ishmiza SA, is shaking things up in the music industry.
The Hip-hop artiste, who has shared stage with the big names like Kwesta and Casper Nyovest, told Cosmo City Chronicle that he aims to take entertainment to the next level in the north west of Johannesburg.
The proficient Ishmiza SA developed interests for music at a very young age. He was raised in a family of music lovers with family members in charge of church choirs.
“When I was 14, I formed a small music group which consisted of members of my church choir. We started singing Hip-hop gospel music,” he said. “Since then, I fell in love with Hip-hop music and I never looked back as my family and friends kept on encouraging me.”
In 2015, Ishmiza SA released his first ever studio single ‘After Party’, that put his name on a world map. The song reigned at the local radio stations like Cosmo FM, Sloot FM and Westside FM. In 2016 Ishmiza SA won the best Hip-hop performing artist of the year with his After Party track becoming the best song of the year at the Sentrons WestRand awards.
His music is a blend of the Trap beats and Kwaito, with mixture of vernacular and English lyrics to enable his listenership about what he is singing about.
“I grew up listening to Kwaito, and I was inspired by the late Brown Dash,” he said. “I believe that kwaito is not entirely dead because it can come back. if you look at artistes like Kwesta and Casper Nyovest, you can see that in some of their tracks they bring the element of Kwaito, which I also like to focus on as an
The After Party hit maker has now officially launched his own recording company called Qwala Fam Entertainment which is also based in Zandspruit..
“After the establishment of Qwala Fam Entertainment, music production has developed,” said Ishmiza. “In Zandspruit, we have a lot of talent, but we lack important things like a community hall to host entertainment events. At Qwala Fam, we try to uplift upcoming artistes not only from Zandspruit.ck resources so we do not charge most of the artistes for recording.”
Ishmiza SA has released three music albums, and is currently working on his new album ‘Better Place’. He said his upcoming album is dedicated to his late friend, TebogoKganye, who was murdered on 2 December last year.
“I decided to name my next album ‘Better Place’ as a dedication to my late friend who was murdered in Zandspruit. I know Zandspruit was not a better place for him, and I hope he is in a better place wherever he is. May his soul rest in eternal peace,” concluded Ishmiza.
Ishmiza SA has been nominated in three categories for the forthcoming 035 music awards to take place in KZN in December. He is nominated for the Song of the year, mix tape of the year and hustler of the year.
People who want to vote for Ishmiza in 035 Awards can SMS Ishmiza to 35029.