07 Sep 2020

By: Sport Industry Group

Vitality has announced new deals with six football clubs, covering both men’s and women’s teams with each.

The health and life insurance company says its commitment to the women’s teams in particular will highlight the gap in physical activity between men and women, something it says has been exacerbated during the coronavirus lockdown.

The brand has announced new deals with Bournemouth Women, Newcastle United Women, and Leicester City Women, as well as the men's and women's teams at Crystal Palace, Leeds United and Southampton. Vitality has additionally confirmed an extension to the partnership it has with the Bournemouth men's team.

Vitality says the exact partnership it has with each club differs, but includes either shirt or short sponsorship or Official Wellness Partnerships, depending on the club.

“We are pleased to announce our partnerships with these six football clubs, across both the men’s and women’s game,” said, Neville Koopowitz, CEO, Vitality.

“Today’s announcements affirms our commitment to the women’s game and our aspiration to inspire many more women and girls to get and stay physically active. There has never been a more important time to get involved in women’s football, and including both the women’s and men’s teams in our football partnerships acknowledges the stark difference between how active men and women are, and the negative impact that COVID-19 has had on women’s activity levels. 

“By working with the clubs we hope to drive visibility of both the women and men’s team, showcasing this great sport and encouraging millions more people to get active and play football, which is all in line with our core purpose to make people healthier and enhance and protect their lives.”

Vitality says it will work with the clubs to drive visibility of the women’s game and inspire girls and women to take up football and other sports.


08 Sep 2020

By: Sport Industry Group

Six-Time Formula One World Champion Lewis Hamilton has created a new team, X44, which will make its debut in Extreme E.

Named with reference to Lewis’s own racing number, X44 will enter Season 1 of the Extreme E Championship, with its first X Prix race scheduled to take place in early 2021.

Hamilton will not race behind the wheel himself, nor will he be involved with the new outfit on a day-to-day basis, however he will guide the creation of the team as it looks to be competitive in the competition.

Hamilton said: “Extreme E is an exciting new sustainability initiative, and this is a great opportunity to be involved from the outset as a team founder. Of course, my ambitions and commitments with Mercedes in Formula One mean that I won’t be operationally involved in X44, but I’m excited to play a different role in this new series, one that brings my vision for a more sustainable and equal world to life.

“Extreme E really appealed to me because of its environmental focus. Every single one of us has the power to make a difference, and it means so much to me that I can use my love of racing, together with my love for our planet, to have a positive impact.

“Not only will we visit remote locations facing the front line of the climate crisis, we will also work closely with these locations and leading climate experts to share our knowledge and leave behind a positive legacy in each location which goes far beyond the race track. 

X44 and its Extreme E competitors will race electric vehicles in five remote locations; arctic, desert, rainforest, glacier, and coastal; which are already damaged or severely under threat of climate change from a range of serious issues including melting ice caps, deforestation, desertification and rising sea levels. 0�U�g���

#RideWithMe: A campaign to assist township-based cyclists

 South African cyclists are invited to join the inspiring national #RideWithMe campaign to support talented local development riders from township communities who have been adversely affected by the COVID-19 lockdown.

In partnership with the National Cycling Academy Forum (NCAF), and supported by Coronation Fund Managers, Ride2Live has launched the #RideWithMe campaign. The public is invited to visit the #RideWithMe campaign page and follow Ride2Live and NCAF on social media to assess how they can contribute.

The campaign calls on South Africans to support talented development cyclists across SA, such as Gauteng based academies - Ekurhuleni Cycling club (JHB), Legadima cycling club (COSMO city) and Tshwane Urban Riders (Mamelodi).

“We want to inspire individuals and companies to make a lasting difference to the lives of South Africa’s top township-based cycling academies,” said NCAF general secretary and key contact during the campaign Buhle Madlala. “We also want to bring a difference to the deserving teams of racing cyclists – some of whom have Olympic potential! Join our #RideWithMe campaign on Facebook and Instagram to make a difference today.”

The NCAF represents a collective of 34 township-based cycling academies that organised to address common challenges faced by up-and-coming cyclists. The organisation’s mandate includes driving transformation and development in the sport of cycling, identifying and developing future champions, and connecting riders to professional cycling industry opportunities and networks.

Through the campaign, Madlala said, NCAF encourage sustainable financial contributions to these academies via the dedicated donation platforms Givengain and Backabuddy links found on the #RideWithMe campaign page.

“We will also continue to collect gear, bicycles and equipment via prominent local cycle stores such as Cycle Lab SAChris Willemse CyclesOlympic Cycles and Bruce’s Cycles.

“All funds raised will go directly to the academies, and will be used for nutrition, race entries, transport, cycling and training equipment, and specialised training. Regular updates on the use of these funds, and the impact made, will be shared with donors by Ride2Live and the NCAF.

While once-off donations, especially racing bikes, wheels, cycling computers/GPS and trainers at the identified cycling stores are welcomed,  Madlala said, they also encourage individuals and brands to support the NCAF and its member academies, which are registered non-profits, and to form lasting and sustainable relationships – whether it be through financing, mentoring, training or something else.

“We’re cyclists and bicycle lovers who want only the best-quality and sustainable development cycling programs for our academies. We’re not charity, just riders who want to showcase our talent,” Madlela concluded.

Ride2Live can be reached on: Ride2Live: Regardt Botes – Ride2Live key contact, Email: Tel: 060-972-1316


24 Aug 2020

The Board of Cricket South Africa has announced the appointment of Kugandrie Govender as Acting Chief Executive Officer.

“She is a multifaceted executive leader with more than 23 years’ experience in the corporate sector and currently holds the position of Chief Commercial Officer at Cricket South Africa,” said Acting President, Beresford Williams. “We believe that Kugandrie is the right person to drive the organization forward during this period."

“CSA’s mandate is to ensure that cricket is an inclusive sporting code for all South Africans. It is important to improve our reputation both locally and internationally. This is a critical time for our organisation and crucial for key stakeholders to work together to improve the rating of cricket among those who love, support, and follow the sport, and those who have trust in the sport's ability to unify all South Africans. We will work hard to improve the levels of pride amongst our stakeholders and I am humbled to be a part of the collective that commits itself to ensure that CSA is a federation of which South Africans are proud,” said Govender.

This follows Jacques Faul stepping down as Acting CEO, just hours after confirmation that the organisation’s President, Chris Nenzani, had also resigned.

Williams is acting as President until after the CSA AGM on 5 September.

Faul's exit added to the turbulent situation the organisation finds itself in after COO Naasei Appiah was fired, despite winning an appeal against his early dismissal.

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