#RideWithMe: A campaign to assist township-based cyclists

 South African cyclists are invited to join the inspiring national #RideWithMe campaign to support talented local development riders from township communities who have been adversely affected by the COVID-19 lockdown.

In partnership with the National Cycling Academy Forum (NCAF), and supported by Coronation Fund Managers, Ride2Live has launched the #RideWithMe campaign. The public is invited to visit the #RideWithMe campaign page and follow Ride2Live and NCAF on social media to assess how they can contribute.

The campaign calls on South Africans to support talented development cyclists across SA, such as Gauteng based academies - Ekurhuleni Cycling club (JHB), Legadima cycling club (COSMO city) and Tshwane Urban Riders (Mamelodi).

“We want to inspire individuals and companies to make a lasting difference to the lives of South Africa’s top township-based cycling academies,” said NCAF general secretary and key contact during the campaign Buhle Madlala. “We also want to bring a difference to the deserving teams of racing cyclists – some of whom have Olympic potential! Join our #RideWithMe campaign on Facebook and Instagram to make a difference today.”

The NCAF represents a collective of 34 township-based cycling academies that organised to address common challenges faced by up-and-coming cyclists. The organisation’s mandate includes driving transformation and development in the sport of cycling, identifying and developing future champions, and connecting riders to professional cycling industry opportunities and networks.

Through the campaign, Madlala said, NCAF encourage sustainable financial contributions to these academies via the dedicated donation platforms Givengain and Backabuddy links found on the #RideWithMe campaign page.

“We will also continue to collect gear, bicycles and equipment via prominent local cycle stores such as Cycle Lab SAChris Willemse CyclesOlympic Cycles and Bruce’s Cycles.

“All funds raised will go directly to the academies, and will be used for nutrition, race entries, transport, cycling and training equipment, and specialised training. Regular updates on the use of these funds, and the impact made, will be shared with donors by Ride2Live and the NCAF.

While once-off donations, especially racing bikes, wheels, cycling computers/GPS and trainers at the identified cycling stores are welcomed,  Madlala said, they also encourage individuals and brands to support the NCAF and its member academies, which are registered non-profits, and to form lasting and sustainable relationships – whether it be through financing, mentoring, training or something else.

“We’re cyclists and bicycle lovers who want only the best-quality and sustainable development cycling programs for our academies. We’re not charity, just riders who want to showcase our talent,” Madlela concluded.

Ride2Live can be reached on: Ride2Live: Regardt Botes – Ride2Live key contact, Email: ride2live@electricink.co.za Tel: 060-972-1316

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