Mobile Network Cell C in partnership with Tomorrow Trust, a non-profit organisation founded in 2005 that helps children from orphaned and disadvantaged backgrounds throughout their education, launched their CSI (corporate social Investment) initiative, Cell C Girl, a website on 4 September at the Mall of Africa Ster Kinekor Imax theatre. The launch was to introduce the extension of the Cell C take a girl child to work program which is a day where girl children are taken to the work place by various companies to see what the people who work there do on a daily basis the program has been in South Africa since 2003.
During the launch the girls heard talks from different women, which focused on the main 3 areas, Skye Wallace one of the girls who was a beneficiary of a bursary said the bursary provided for her in ways that she did not expect like rent contribution, data, study skills like tips and tricks that help during exams. She also spoke about what being in university helped her to understand and learn about herself. Asnath Mahapa motivated them to dream bigger than their circumstances, to believe in themselves and know that there is nothing they cannot achieve even in a male dominated field like aviation.
The program which is driven by social media platforms Twitter, Facebook and Instagram has been expanded into a website which focuses on 3 areas Study, Life and Inspiration. The website created for girls aged between 14 and 24,allows them to get study tips like what subjects to take in high school in order to follow a certain career (Pure Mathematics and Science to be a pilot); advice about life issues (such as how to solve problems at home from qualified social workers); what careers best suit them (from career advisers through the girls creating a profile on the site) and stories to inspire them from top achieving women in South Africa like founder of the African College for Aviation Asnath Mahapa and Actress; United Nations high Commissioner for refugees ambassador; Cell C take a girl child to work day alumni and previous host of learners in her workplace, Nomzamo Mbatha. The website has icons where the girls can create their curriculum vitae (CV), get access to resources like study guides for studying. The program also offers 30 bursaries to university which include data; cell phone; rent and food allowances so the girls can have a good experience and not worry about those things. After the launch the girls were treated to a movie ( Skyscraper)
Suzette van de Merwe, the managing executive for cell C CSI said helping girls complete their education, gain skills that are relevant for the job market and help women become independent is the government and global objective in the advancement of women and creating gender based transformation.
Girls can apply for bursaries via the links on the Cell C girl website on www.cellcgirl.co.za or call Tomorrow Trust on 011 447 7707 and find out how to apply